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Our Mission

We build products where people feel like they belong and that help our users gain confidence in their own thoughts. Cleft exists to help you capture your thoughts, removing friction from your workflows.

Focused Purpose

We built Cleft to do one thing, really well, with an opinionated product design mentality. We have no interest in becoming another “everything” app.

Inclusive by Design

Beautiful software, in our opinion, is amazing to use, secure and accessible, and inclusive by default - not as a nice-to-have.

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Our Vision & Values

We started Cleft for users who are usually counted as “edge-cases” - the ones typically treated as afterthoughts in product design. As neurodivergent founders (that’s us, Justin and Jonny!), we understand these challenges firsthand.

Design Philosophy

We wanted to build something by us and for us, and open to all. We believe if you build a house, people need to be able to walk in, roll in, or fly in - everybody should participate equally from day one.

Privacy Promise

We’re jaded with how companies treat user data. Our only interest in your data is keeping it safe and making it accessible to you. No model-training, no GDPR issues, no data lock-in, no prying eyes.

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Our Team

We’re a small, dedicated team of developers, designers, and thought-processors who are passionate about helping people think better. As a neurodivergent team, we intimately understand the challenges of traditional note-taking and thought processing. Every member of our team uses Cleft daily, which helps us understand and improve the product from a user’s perspective.

Built by Verbal Processors

We understand the unique challenges of processing thoughts through speech because we face them ourselves. As ADHD and neurodivergent individuals, Cleft is the tool we wished existed.

Focused on Quality

We’re committed to delivering a premium experience with reliable transcriptions, thoughtful features, and responsive support that works for all types of thinkers.

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Why We Charge

Sustainable Development

Your subscription enables us to:

  • Maintain reliable infrastructure
  • Develop new features
  • Improve transcription quality
  • Provide responsive support

Independent & User-Focused

We’re funded by our users, not venture capital. This means:

  • We answer to users, not investors
  • Features driven by user needs
  • Focus on long-term sustainability
  • Transparent development process

Fair Value Exchange

We believe in:

  • Generous free tier for trying Cleft
  • Premium features at fair prices
  • Regular feature updates
  • Community-driven development

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How We Use Subscription Revenue

Your Plus subscription directly supports:

Product Development

  • New feature development
  • Performance improvements
  • Platform stability
  • Integration expansions

Infrastructure

  • Reliable cloud services
  • Fast transcription processing
  • Secure data storage
  • Global availability

User Support

  • Responsive support team
  • Documentation improvements
  • User education resources
  • Community engagement

Research & Innovation

  • AI model improvements
  • UX research
  • Accessibility enhancements
  • New integration possibilities

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Our Commitment to Users

We’re building Cleft as a sustainable and calm company. Your subscription helps us:

  • Maintain a sustainable business
  • Keep improving the product
  • Stay independent and user-focused
  • Build a better tool for thought processing
  • Listen to our customers every day

Ready to support our mission? Upgrade to Plus and join us in building the future of thought processing.

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